The massive Selma Auto Mall is the largest auto mall from the Sacramento area down to Los Angeles and has been a recognized leader in the National Automotive News Magazine and many trade publications. Today, his vision of a family oriented wheeled wonderland continues to serve thousands of customers monthly with an automotive shopping and service experience unlike any other. The most recent acquisitions include adding a Genesis dealership and expanding into Visalia California with the Visalia Kia dealership, Elk Grove with the Elk Grove Kia dealership, as well as adding in the luxury dealerships Jaguar, Land Rover, and Volvo Cars Monterey in Seaside, California. In addition, Nelson acquired a second Chrysler Dodge Jeep Ram dealership in Hanford, California, after a fifteen-year committed attempt to secure the brands for Selma in 1991. Since then, Nelson has built a new Honda image dealership and expanded across highway 43 with a new Nissan image dealership and a Hyundai dealership. “He stopped in here, took a look around and asked if we wanted a Kia store,” Nelson says, “just like that.” signed Nelson when one of their zone managers saw the Auto Mall’s sign from Highway 99. In 1995 he moved his Chevrolet franchise from a nearby location to the same campus and added a Mazda store.
In 1994, Nelson christened his current site with a Honda store. “I put it in a minivan and drove down to Torrance, visiting Nissan, Toyota and a few other manufacturers,” he says. He built a scale model of what he envisioned as Selma Auto Mall to solicit automakers. That’s where brainstorming with industry professionals and construction expertise took over.īuilding came naturally to Nelson. He needed a gimmick to draw them, though.
His thinking? Sure, the whole city could file into a small stadium, but within a 40-mile radius – encompassing Fresno to the north and Visalia to the south – Nelson knew he had over 2 million potential customers.
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